I recently did a version of this presentation for the editors at the Courier-Post, and wanted to share it with anyone else who is interested in learning more about our blog strategy. For anyone who’s already blogging heavily on WordPress — most likely, everyone who is checking this site — it’ll seem like very basic stuff, but it’s important that everybody in the newspaper business understand the importance of blogs as a publishing tool.

Not a fad, not a threat, but a tool at our disposal — much like cameras, tape recorders, and even keyboards. Anyway, that’s what I set out to explain. Since I’m making this presentation public, I cut out our traffic numbers and kept this mostly to the big-picture stuff — e.g. what makes for a good newspaper blog, how to promote and reverse-publish from blogs, and what our ultimate goal for the blogs is (spoiler alert: 20% of overall traffic).

Incidentally, if you’re curious how I created this, I did the presentation in Keynote and recorded the audio and video screencast of it using Screenflow. Enjoy.

Why Blogs Matters from Ted Mann on Vimeo.