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Digital Marketing Minute Week of August 7

Trends and articles on digital marketing. Posted in ArticlesMaking Your Marketing Work.


6 New Marketing Technology Stats That Grabbed Our Attention

Christopher Heine | Ad Week

We scoured the internet and mined various offline sources to find mar-tech statistics that people in the world of brands need to know. Here are six that we found most interesting.



Why Millennials Do Not Deserve the Bad Rep They Get 

Matt Anderson | Think with Google

Millennials are often known as the “entitlement generation.” 

Matt Anderson, a YouTube ads marketer—and millennial—shares new research about millennials’ behavior on YouTube, which paints a more positive picture of millennials than many give them credit for.



Micro-Moments Now: Three New Consumer Behaviors Playing Out In Google Search Data 

Lisa Gevelber | Think with Google

People’s search behavior is evolving and their expectations are becoming clear. 

Google’s VP of Marketing for the Americas Lisa Gevelber gives a glimpse of the consumer taking shape behind the data.

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