Search Engine Optimization
Boost Your Website’s Credibility
Search Engine Optimization (SEO) and Search Content Marketing (SCM) are the art and science of making enhancements to your website to influence its ranking in search engines, and ultimately drive traffic.
The great thing about Search Engine Optimization and search content marketing is they are affordable. Your business should have a website, regardless of whether or not you are optimizing it for search. You can choose to pay for traffic with retargeting or Pay-per-Click ads, or you can build an effective website that acts as an information resource for people looking for your particular products or services. (Or you could do both, and we do that too!)
SEO is all about relevance, content and site architecture. Once the search engine sees that you are an authority on a subject, they will push more visitors towards your site by awarding it a higher ranking in “organic” results. In order to obtain this authority, your site has to have relevant content that speaks to what people are searching for, and your website needs to be built in such a way that search engines can easily determine that you are such a resource.
SEO services cost money, but the results – the increase in traffic – is in essence free, as you’re not paying for ads to get people to your website. That being said, static websites will eventually lose ranking, and it is important to maintain SEO efforts to ensure you are ranking where you want to be for the long haul.
Why do so many experts suggest Search Engine Optimization (SEO)?
In the digital age your website is itself a store front, and one that’s quickly becoming more relevant than your physical store front. This is doubly true for small business owners running a business out of their home. Your digital real estate is some of the most important real estate you own, and it’s where you sell yourself and your services to prospective clients.
That first page of organic results on Google is expensive real estate too, and it takes an effective Search Engine Optimization (SEO) strategy to keep yourself ranking near the top. Your competitors know this too, and you can rely on the fact that they are pursuing aggressive SEO strategies to ensure they hold the top spots instead of you.
Our Search Engine Optimization team at Gannett NJ have the tools, knowledge, and dedication you’ll want working on your SEO solution. We offer competitively priced packages at numerous levels to ensure we can deliver effective Search Engine Optimization options even if your marketing budget doesn’t have deep pockets.
The benefits of an effective SEO strategy:
Gannett NJ's expertise includes:
Identifying your business goals and developing SEO strategies
Use of relevant keywords and phrases to increase your business’s online visibility
Helping your business climb the “organic” search results ladder
Monitoring all relevant keywords to ensure your site has a "permanent home" among the top listings
Advanced lead tracking and customer facing online reporting